Posted by: hooten1965 | February 3, 2010

Elevate Your Rankings! On-Page Optimization Techniques

To take your page to the next level in obtaining maximum organic ranking, there several steps that must be taken. First you must research keywords that you wish to use.  When you’ve selected the keywords that you wish for your page optimization, you need to put your attention on on-page optimization. What is on-page optimization?  On-page optimization is what you do on your website pages to improve organic rankings. Through the process of trail and error, I’ve discovered what factors have a direct impact on your organic ranking.

There are many factors to consider when optimizing your web pages. Those that I’m about to elaborate on have the greatest of impact as it relates to on-page optimization. Those factors include meta tags, URL structure, and speed at which your page loads.
According to Wiktionary, meta tags is defined as the following.
Meta tag – A piece of text in the source code of a web page in order to provide information to a search engine about the contents of the page

Meta tags need to be formatted correctly to enhance search engine rankings. I learned that meta tags alone will not dramatically improve rankings. It my opinion that meta tags may be used to verify other aspects of your website and are important for getting users to click through from search engine results.
Your meta tags need to be properly formatted. Make sure that while you are formatting your meta tag to include a title tag. Title tags contain the keywords that you are trying to optimize. This tag should not exceed sixty characters. This is because in google search results, this is the limit. The second meta tag is the description tag. This tag characters should be less than one hundred and fifty. Your keyword phrase should not be repeated no more than twice.
The last meta tag is the keyword tag. This tag is often used incorrectly.  When optimizing your keyword tag, I suggest that you use only a dozen of your highly trafficked keywords. Search engines should know that you are an authority site and worthy of top rankings.
When you have followed the steps mentioned previously.  The time in which your page loads is an important factor to search engines. Not only does your web page need to be formatted correctly but it needs to load quickly. Web sites that load quickly equals to the user having a greater experience. Search engines will reward you for providing the correct information quickly. Keep load times to a minimum and continually work to improve the speed at which your site loads.
One of the most important factors for optimization is the URL structure.  We have all heard that having your keyword in the url helps with optimization.  This does help but is not the only factors used by search engines.  There are many sites that include their keyword in the URL but are being outranked by other web sites. To help with your optimization of the url, you have several options. You can buy a URL that has your keyword instance.  If you are unable to do so, think about adding a folder or page to your site that includes the keyword you want to optimize your site for. For example:  http://www.sample.com/keyword. By doing so you are placing your keyword close to the root and giving it more value.
When you begin your optimization for your web page, evaluate of the following: your web site, landing page, load speed, and URLs. There are other factors but those mentioned here are most important to your search engine optimization success.

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